Minnesota Retailers Association Customer Experience Award

Written by Welcome on October 3, 2024


Latuff Brothers Auto Body Recognized with Customer Experience Award.
St. Paul (October 3, 2024) – The Minnesota Retailers Association is thrilled to recognize Latuff Brothers
Auto Body with the Customer Experience award as part of the 2024-2025 Minnesota Retail Champions
program.

“Latuff Brothers Auto Body embodies what it means to prioritize the customer,” said Bruce Nustad, President of Minnesota Retailers. “Their dedication to clear communication, top-quality workmanship, and outstanding customer satisfaction sets a high bar in their industry. Customers expect expertise alongside convenience and transparency, and Latuff Brothers consistently delivers on both, making them a true leader in customer experience across Minnesota.” Robert Latuff, one of the proud owners of Latuff Brothers Auto Body, explained their customer-centric approach: “The reason customers love coming to us is because they trust us. They know that when they bring their vehicle in, we have the expertise and a long history of delivering excellent service, which gives them peace of mind.”
“An auto body shop works with people who are under the stress of a damaged vehicle, and sometimes
personal injury too,” said Chad Kulas, Executive Director of the Midway Chamber of Commerce. “Having a
company like Latuff Brothers who takes care of the customer and makes them feel special is so important
and can make a big difference to someone.”

With over 90 years of serving the Twin Cities community, Latuff Brothers Auto Body has earned a
reputation for not just fixing vehicles but restoring customers’ confidence. Their focus on clear
communication, regular updates, and ensuring that every customer feels heard and valued throughout the repair process has set them apart. From the initial estimate to the completed repair, Latuff Brothers
ensures the entire experience is seamless and stress-free.

Latuff Brothers Auto Body was nominated by the Midway Chamber of Commerce and is the sole recipient
of the Customer Experience award in the Minnesota Retail Champions program. Nine other organizations
and individuals will also be honored in categories such as Retailer of the Year, Retail Mentor of the Year,
Advocate of the Year, Vendor Partner of the Year, Retail Innovation, Social Responsibility, Retail Community of the Year, Lifetime Achievement, and Best Place to Work.

The Latuff’s will receive the award at the Retail Rally event on Thursday, October 10, 2024, starting at 2:00
p.m. at Brookview in Golden Valley. The event will include an engaging panel discussion titled “Game
Changers: Transforming the Retail Landscape in Minnesota,” featuring speakers like Minny & Paul founder
Laura Roos, Nosh Posh founder Tatiana Freeman, and Victual owner and president Paul Kirkman, and Ali
Kaplan with Twin Cities Business. For more event details, visit www.retailrally.com.
About Minnesota Retailers: Minnesota Retailers is a non-profit association formed to improve communities through a holistic investment in retail, representing small, regional, and national retailers. Our mission is to ensure collective success across Minnesota by advancing retail for businesses, employees, consumers, and policymakers. Our vision is to be the driving force in the evolution of the state’s retail landscape through advocacy, valuable insights, and championing innovation. More at www.mnretail.org.

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